ART: THE UNIVERSAL CONNECTOR

OPPORTUNITY In the face of a 1982 federally-mandated break-up of AT&T into smaller regional “Baby Bells”, Southwestern Bell (later SBC Communications) faced an identify crisis of sorts, having gone from an international organization to a smaller regional entity....

MONEY FOR NOTHING

OPPORTUNITY Toward the objective of optimizing a fixed media budget for a Direct Response Television (DRTV) subscription-based campaign, the challenge was to develop and execute a methodology that, through testing, would identify opportunities for scalable rollout to...

MAKING THE STRONG STRONGER

OPPORTUNITY For more than four decades, Ken Burns and his colleagues at Florentine Films – directors, writers, producers, editors, and cinematographers – have produced some of the most critically acclaimed and most watched documentaries on public television. In an...